While the planners may have seen the expansion of virtual events as a short-term solution to the COVID-19 pandemic, virtual and hybrid affairs have significantly impacted the event industry. In particular, there are advantages to hosting a virtual conference, cementing this model as a permanent option to event professionals.
Whether you decide on an exclusively virtual model or a hybrid design, let’s explore the benefits of virtual conferences that will add an accessible, cost-effective and safe element to your attendees and stakeholders.
Attending an in-person convention can be stimulating and advantageous, but it’s not always the most convenient model, particularly for out-of-town guests. Over the past year and a half, the digital landscape has illustrated the ease and efficiency of online connections, and the same rings true for hybrid and virtual conferences.
As businesses reopen, employees and managers may need to prioritize specific responsibilities, leaving them less time to attend in-person affairs. However, by hosting a virtual conference, guests can still reap the benefits of professional and educational presentations without the demands of travel or lost workdays.
By comparison, hybrid and virtual conferences can be significantly less expensive than in-person events and conventions. In addition, the introduction of virtual venues as an alternative to videoconferencing software can provide attendees, exhibitors, and sponsors a highly intuitive and sophisticated experience with less overhead to planners and their clients.
In choosing a virtual conference, you can avoid expenses such as accommodations, venue insurance, and meals. You can also curb costs with hybrid models by including pre-recorded presentations and digital, on-screen décor instead of traditional signage that can be costly and time-consuming.
In 2020, the industry pivot towards virtual meetings and events was necessary to keep everyone safe from the infectious COVID-19 disease. However, in 2021 and beyond, even as the world begins to remove certain restrictions, your guests and key stakeholders may not be so quick to return to in-person socialization.
Aside from addressing health concerns and assuring a certain amount of physical protection, virtual conferences and hybrid event models provide a certain familiarity that we have grown to accept and incorporate into our lives. And with the future still somewhat uncertain, virtual conferences will remain a viable and comforting alternative.
Particularly for those who are immunocompromised, the decision to attend a virtual event provides a satisfying option. As a professional planner, it’s important to remain empathic towards your attendees by providing an element of choice.
While in-person events offer the opportunity to network face-to-face, partnerships are limited to who is actually in attendance. With hybrid and virtual conferences, you can include virtual elements to expand alliances and increase dynamic forms of engagement.
Collaboration is particularly evident in hybrid models, where planners can incorporate virtual features into an in-person event or conference. In addition to partnering with exhibitors and other key stakeholders, you can also offer prerecorded video content and features like digital gamification and interactive surveys that will help you obtain essential data, leading to an effective barometer of ROI and the success of future hybrid events.
Virtual and hybrid models are not just a passing phase; they are the new frontier of the event industry. And in understanding the endless benefits of hosting hybrid and virtual conferences, partnering with a virtual events platform will add cutting-edge technology and design for your upcoming production.
Ineventors will provide services for your next virtual conference or hybrid event with their comprehensive, virtual venue platform. For a free quote or to request a demo, contact Ineventors for more information on how we can assist with your next event.