Blog & Company Updates

Designed for and with industry professionals, elevate your event
with a dynamic virtual experience.

Since 1978, MPI Toronto has been committed to the success of its members by connecting the Toronto meeting and event community to learn, innovate, collaborate, and advocate in raising the profile of meeting professionals while fostering a community grounded in the principles of diversity, equity, and inclusion.
Any industry professional understands the importance of implementing effective marketing strategies to promote their upcoming event, particularly in our digital age’s vast, fast-paced, seemingly infinite environment. However, it’s also essential to weave your virtual event marketing tactics throughout the stages of your production.
The explosion of online engagement has inspired businesses to find ways to stand out among the infinite amount of virtual events; a custom URL is one method of capturing and maintaining the attention of your attendees. But as a planning professional, you may be asking yourself what the benefits are and why custom URLs are important.
The virtual sphere is evolving the face of the events industry, which can add a dynamic twist to your production. Whether you are collaborating with an AV company or utilizing a virtual venue, the benefits of incorporating virtual elements into your next event or conference will lend a competitive edge. 
When the COVID pandemic struck the events world, technical innovation allowed professionals to pivot toward virtual forms of events such as webinars and live streams. While online platforms and applications offered a viable answer to a global issue, virtual events provide more than just a temporary solution; their benefits have earned them a permanent spot within the rapidly transforming industry.

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