3 Simple & Effective Ways To Keep Your Audience Engaged During an Online Event
November 3, 2020
Grabbing the attention of your audience has never been as simple a task and with the distractions of a home environment, keeping attendees engaged is more challenging than ever. Below are tips on how to navigate the online events space with an efficient strategy while effectively communicating your message.
Keeping Up Appearances
Consider enhancing your environment in front and behind the camera frame. If budget is limited, create a makeshift studio:
Prop up your laptop on a medium height surface
Stand up a few feet away from the shot to portray confidence in your message and differentiate from the standard video call atmosphere
Position the frame against a blank background if you plan to use overlaid content during your stream.
Including the Audience
With most content created today being optimized for quick and passive engagement, it’s vital to create a collaborative atmosphere to bring your audience’s attention back to the screen.
Grab useful market info by getting opinions on relevant topics and use the results to test your understanding of the topics at hand
Go off slightly off topic with an opinion poll on a pop culture poll – a great way to break the ice.
Utilize a dedicated chat moderator to relay questions directly to the presenter
Check up on attendeesbefore the show tointroduce the topics that will be discussed. In addition, consider sendingan email after the stream to attendees with a personal message from the speaker thanking them for joining and including a survey to grab insights and areas of your event that could benefit from improvement
Using visuals is a great way to compliment your message and highlight key takeaways you’d like your audience to grab from your stream.
Don’t use too much text and keep it mobile friendly. Use a title for the topic and not your full script. Use infographic visuals with bite-sized information as to not distract the viewer.
If you’re using overlayed content, create a space in the shot that is minimal and offers good contrast with the content