In his new book, WHEN MORE IS NOT BETTER: Overcoming America’s Obsession With Economic Efficiency, Roger L. Martin – former Dean of the Rotman School of Management and the world’s #1 management thinker (Thinkers50) – argues that the obsessive pursuit of economic efficiency is driving inequality and making our economy more fragile. We must stop viewing our economy as a perfectible machine and instead understand it as a natural system – one that is complex, adaptive, and systemic and which requires a fundamental balance of efficiency with resilience. In this Keynote Conversation, Roger will lay out the design principles for achieving this balance in the agri-food sector, which will be further unpacked by a panel of agri-food industry leaders.