Agenda at a Glance

Keynote Event

Tuesday, February 23rd, 2021

February 23, 2021
10:00 am
 — 4:00 pm
The annual business meeting will be held on Tues February 23 at 9-3 C /10-4 E and will include State, Province, and Partner reports.

10-10:15E / 9-9:15C – Welcome and MCCC Update

10:15-11:15E / 9:15-10:15C – State/Province Reports (15min each(4))

11:15-11:25E / 10:15-10:25C – 10min Break

11:25-12:25E / 10:25-11:25C – State/Province Updates (15min each(4))

12:25-1:30E / 11:25-12:30C – Lunch

1:30-2:45E / 12:30-1:45C – State Updates (15min each(5))

2:45-3:00E / 1:45-2:00C – 15min Break

3:00-4:00E / 2:00-3:00C – Partner Reports
Do More Ag Keynote Panel Discussion
February 23, 2021
7:00 pm
 — 8:30 pm
There’s a range of perspectives on where cover crops fit into farming systems, and at times the conversation has become polarizing. In the process of encouraging cover crop adoption, we need to pay similar attention to how we’re cultivating relationships within the ag community. This panel brings together farmers representing that range of perspectives – from cover crop innovators to curious observers – to dialogue on where we can find common ground. We encourage registrants and sponsors to make a donation to the Do More Ag Foundation in support of farmer mental health; include MCCC21 in the Notes section on the donation page.

Wednesday, February 24th, 2021

[FREE] OAC ’59 Future Thinkers Keynote Conversation
February 24, 2021
7:00 pm
 — 9:00 pm
In his new book, WHEN MORE IS NOT BETTER: Overcoming America’s Obsession With Economic Efficiency, Roger L. Martin – former Dean of the Rotman School of Management and the world’s #1 management thinker (Thinkers50) – argues that the obsessive pursuit of economic efficiency is driving inequality and making our economy more fragile. We must stop viewing our economy as a perfectible machine and instead understand it as a natural system – one that is complex, adaptive, and systemic and which requires a fundamental balance of efficiency with resilience. In this Keynote Conversation, Roger will lay out the design principles for achieving this balance in the agri-food sector, which will be further unpacked by a panel of agri-food industry leaders.


Wednesday, February 24th, 2021
Shealand Farms
Dresden Ontario
University of Guelph, Ridgetown Campus
Rotman School of Management at UofT

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